It does not have a global release date yet. Beta starts in India in the coming days. If you can’t beat your enemy, join him. However, in Silicon Valley, this is not the case. TikTok is giving a lot of headaches to the American giants and also to the US Government.
The Zuckerberg universe decided to launch its strategy with Reels. The Instagram alternative that mimics the business of the Asian TikTok. The Chinese company is revolutionizing the world of audiovisual on the Net with short videos. A model that is quasi-owned by YouTube, and that has already been threatened with this presence.
Months ago, Google announced the launch of Shorts, the tool to stand up to TikTok. A new feature that will be included in the YouTube app through which users can upload videos of 15 seconds or less directly from their mobile.
After months of impasse, YouTube has announced the launch in the beta phase and India over the next few days. However, there is still no exact time or date for its global launch.
Shorts do not provide new functionalities; it imitates TikTok and Reels. The user can record videos up to 15 seconds long and add music to them. Also, it will offer speed controls and a timer to be able to record hands-free.
TikTok and the giants
The bet of the Asian ByteDance faces the American giants and the White House itself. YouTube ensures that 2 billion people access its platform every month. Users of the Chinese app are a quarter of them.
“We are going to test a section on the YouTube home page to highlight videos created from Shorts’ camera, as well as any vertical video up to 60 seconds uploaded to YouTube,” the video platform states on its official blog.
The business of ByteDance, which owns TikTok, is hanging by a thread in the United States. Pressure from Trump has led the app to reach an agreement with Oracle to become its “trusted technology provider.”
However, the music video application will not become Oracle’s property in the United States, as initially expected. Finally, the North American software company will limit itself to providing technical support in the cloud to the platform, and, in this way, it becomes an essential partner of ByteDance.